Resources

We’re all marketers here. So enjoy some free marketing essentials to make your lives just a little bit easier.

Ebooks
The 21 Mistakes Higher Ed Marketers Make with Paid Ads (And How to Fix Them)

Find and fix the most common errors higher ed marketers make with paid digital ad campaigns. This in-depth guide breaks down each problem, explains their impact on marketing budgets and performance, and provides actionable steps for running more effective campaigns.

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Case Study
University of San Diego PCE | SEO Content Strategy

A website overhaul and a robust content marketing strategy revolutionize this higher ed institution’s search engine optimization (SEO) results.

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Templates
Paid Media RFP Template

Save time and get more high-quality responses with this easy-to-edit downloadable template for paid media RFPs.

Download RFP Template
Case Study
University of San Diego Online Degrees | SEO Content Strategy

Technical SEO and content marketing come together to generate organic traffic for two brand-new online degree programs.

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Case Study
Semester at Sea | Paid Media Management

Learn how a smart, strategic approach to advertising can make a big impact in the competitive world of higher education.

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Case Study
Marshall University | Paid Media Management

Learn how PPC best practices helped Marshall University increase their conversion rate while reducing their cost per lead.

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Sales Collateral
Paid Digital Advertising Program

Check out our PPC sell sheet to learn more about Vital’s Paid Digital Advertising Program.

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Case Study
UMass Lowell | Paid Digital Media Strategy

UMass Lowell increases conversions while driving down costs with paid digital media strategy

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Templates
Higher-Ed Website Design RFP Template

Spend less time drafting RFPs and more on driving conversions.

Download RFP Template